Led content and influencer strategy for award-winning B2B social program.
We invited influential data center bloggers to build their own data centers with Lego pieces and then asked our community to vote for the winners. Prizes in the form of a charitable donation were given to the best submissions. It was selected as a finalist in the 2013 Shorty Awards competition for "Best Use of Social Media for a B2B Brand" and proved that B2B brands can have as much fun as consumer campaigns on social. Coverage here.
Launched first-ever brand ambassador program for Google Apps
While it's one of the most popular platforms for businesses to run on, Google for Work (the implementation of Google Docs and Apps for businesses) suffers from relatively low brand awareness. We identified customers and social influencers to serve as brand ambassadors, sharing content from Google's social channels and helping combat detractors online.
Strong digital content helps support biggest franchise launch in gaming history
We worked with both the game developer (Bungie) and publisher (Activision) to develop a unique social voice and digital presence that led to $500 million in sales on the first day. This was the result of more than 18 months of social content creation and careful online community building to ensure that both casual fans and hardcore gamers would turn out on launch day. Coverage here.
Launched a social-first campaign to reveal PANTONE's Color of the Year
We launched PANTONE's Instagram account shortly before the Color of the Year announcement in 2013. To celebrate the Color of the Year, we partnered with Instagram to amplify the announcement with thoughtful colorful content and a blog post on Instagram's own corporate blog.
Directed communication strategy and built brand awareness for Fitbit's B2B offering - Fitbit Wellness.
We developed a unique brand narrative and media strategy to help distinguish Fitbit Wellness, Fitbit's corporate wellness offering, from it's consumer-facing counterpart. This included a three-city tour ("Captivate Roadshow") that featured speakers and panelists discussing the future of wellness programming in the workplace. Coverage here.