“I love it when a plan comes together!”
Hey — it's me. Thanks for stopping by.
You could've been anywhere on the internet, and you're here. I appreciate that. (Yes, that was Jay-Z. Stick with me.) Here's the short version: I'm a marketing communications consultant who turns hard-to-explain stories into ones people actually want to repeat. Most of my work is with sports betting, gaming, consumer, and tech brands — sometimes as a fractional comms lead, sometimes as the person who stands the function up from scratch.
These days I'm wearing two hats:
ARo Strategies — my consulting practice. I'm currently Fractional Head of Communications at Rithmm AI, the social and audience lead at Save America Movement, and have done client work with Pikkit, Outlier, Unabated Sports, Operative Games, and Esports World Cup.
Handigraphs — the baseball analytics platform I co-founded with CJ Buskey to help bettors find better angles. (Co-Founder & CMO.)
I also co-host the MLB Gambling Podcast Prop Show and PropCast for SGPN, plus Dads Bet Baseball.
Before going fully independent, I led marketing and communications at Better Collective / Action Network, ran global comms at Vindex (esports & gaming), spent a year at CTP as Senior Director, Partnerships & Growth, ran brand engagement for Kingsford and Clorox cleaning brands at Clorox, and worked with Microsoft, Juniper Networks, and Activision at Edelman.
A few greatest hits in the trophy case:
73MM media impressions and 4.5MM video views for Kingsford's "Opening Day Is Back" MLB partnership launch
2MM organic video views in the first 24 hours for Kingsford's #NoOffSeason campaign with Bartolo Colón
350% month-over-month lift in share of voice on a Series D funding announcement
400% YoY increase in executive visibility through PR and thought leadership
PRWeek B2B Campaign of the Year for Juniper Networks' "Introducing Hackonomics" (2015)
What I'm best at:
Public Relations
Social Media Strategy
Audience Development
Community Management
Turning hard-to-explain stories into easy talking points
If you've got something to launch, fix, or amplify — let's talk.