Led creative strategy, PR and distrobution planning for Late Season campaign kick-off event.
Kingsford Charcoal wanted to encourage MLB fans to keep grilling even as Summer turned to Fall. We enlisted the oldest current pitcher in MLB, Bartolo Colon, to show fans his “off-season workout” complete with curls (ribs), squats (whole hog), and shoulder work (pork shoulder). The creative went viral, gaining 2.2 million views in the first day and more than 13 million media impressions. Coverage here.